{Cult Beauty} was born when two skin care obsessives grew frustrated by the all-too-often condescending messaging (and underwhelming offerings) they came across throughout the beauty industry. Having invested in innumerable ineffective creams and disappointing serums, Jess and Lex both vowed to boycott bathroom cabinets full of hollow promises (and wasted pounds).
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{Cult Beauty} was born when two skin care obsessives grew frustrated by the all-too-often condescending messaging (and underwhelming offerings) they came across throughout the beauty industry. Having invested in innumerable ineffective creams and disappointing serums, Jess and Lex both vowed to boycott bathroom cabinets full of hollow promises (and wasted pounds).
